Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world’s first TimeSculpture ad.
Totally fun to watch after the beat-drop. Ends with “When what we watch constantly redefines itself, shouldn’t how we watch it do the same?” Provocative.
Users are sent to toshiba.com/upscaling, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.
See making-of. Song featured in ad — for people that are big on that — is Air War by Crystal Castles.
