This morning at IAB Innovation days during Internet Week, the IAB announced 36 big brands including GM, Home Depot, Unilever and Universal Studios have adopted the organization’s Rising Star ad units which are being used on site such as AOL, CBS, Hearst, MSN, NBC and Ziff-Davis.
The units, which are large and create an interactive, canvas-like presentation are called Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider.
Read the rest on Yahoo! Scene.
