Toohey’s Grows Beer-Clutching Pod People for Crisp Beer Harvest

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We’re inexplicably enchanted by this strange ad for Toohey’s Extra Dry created by BMF, Australia. AdFreak describes it pretty perfectly: “The farmer-hero in the commercial uses a strand of hair from his own greasy pompadour to grow a field of magical corn…” and that’s all we can tell you because now you must watch it.

All we can say is, the rockabilly husk-nurturing Aussie farmers make the rock-throwing beer purveyors stateside look damn lazy. Though if it’s any consolation, both exhibit a propensity to steal beer from the less fortunate (or just less quick).

And A-B calls beer democratic.

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Steve Hall

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