Australian arist Justine Cooper throws herself behind a drug-and-disorder parody show called Havidol: When More is Not Enough.
Havidol is for sufferers of Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), or people who suffer from worry about life, tension, fatigue, aging, or stress. And we’re not too sure how Havidol can help, but it does promise to increase your inclination to do spontaneous and exciting things – like jump off cliffs without restraints.
One testimonial reports, “I felt confident in myself and my relationships. I exercised regularly. I slept quietly through every night and awoke each morning feeling refreshed and ready to start a new day. I now know I had a treatable disorder.” Thankfully for those in the dark, marketing for Havidol ain’t shy – TV, print, outdoor and interactive work are accounted for, and we dig the Havidol merch. If only Zoloft made hoodies this hot.
Check out the exhibition info for Justine’s show.
Imaginary disorders are stacking up as a wrist-slap to big pharma, but we wonder which will actually cross over into “Oh fuck, I really need help” land. Major drug companies, marketing mavens in their own right despite all the jokes we make about them, are notoriously clever like that. You know how it is: things start out as a joke, then spiral into serious real fast, and all of a sudden everybody’s on Xanax.
