Tommy Hilfiger Signs Enrique Iglesias For New Fragrance Campaign

While we haven’t seen much of Enrique Iglesias recently ion the American music scene, he is, apparently, still popular the world over and Tommy Hilfiger is tapping that popularity. Tommy Hilfiger Tioletries has signed a deal with the singer to be the face of its new True Star Men fragrance line planned for a fall 2005 launch. Beyonce recently signed on as spokesperson for True Star Women. Somehow, we think True Star Women will fare better.

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Steve Hall

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