Tommy Hilfiger Lauches Mix& Match Online Catalog

Fashion Designer Tommy Hilfiger has launched a new “Style Rx” website that functions like an offline catalog where pages can be flipped. But it goes further providing the visitor the ability to page through various tops and bottoms to find matches that meet a visitor’s sense of style. Refreshingly, there’s no distracting hot models; just the clothes making it easier to picture them on oneself rather than being depressed knowing most will never acheive the hotness quotient of a fashion model.

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Steve Hall

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