I couldn’t have said it better myself so I won’t. Underscore Marketing’s Tom Hespos writes in a MediaPost article about the benefits of weblog advertising.
While blogs carve out their niche in the realm of news media, advertisers and marketers can benefit tremendously. The blogosphere, as it is called, is filled with influential opinion leaders. By adding blogs to your media campaign, you can tap into these influentials through advertising and sponsorship and see a nice return for a comparatively light spend. Enjoy it while it lasts. Blogs won’t be a cheap media buy forever, especially after our society fully embraces them as a critically important part of political communication and discourse.
