If Youtube is the ultimate archive of self-exploitative human behaviour and ads are major persuaders in societal instruction, then it’s only natural that at the crossroads we find Life Lessons I Learned the Hard Way.
This is TLC’s feeble dip into the somehow unexhausted world of CGM. And guess what you win if your life lesson is the best? A chance for your ad to air on TLC, and … wait for it … $10,000. Yeah, that’s the going rate for anybody whose exhibitionist camp gets an accolade from a big brand. (Observe examples 1, 2, 3.)
At this point we have little hope that video-whoring will go away anytime soon. That reality TV fad? Still going strong. Who’d have guessed there’d be a market for seeing anybody, not just celebrities, get gritty on camera?
Okay, aside from MTV.
