The once hated, now embraced Tivo medium is passing the one million subscriber mark. And advertising as we now it will, forever, be changed.
Tivo’s Showcase area, an interactive branded entertainment area, is growing too. “We’ve been adding promotions almost weekly to the TiVo Showcase area,” said Mike Ramsay, Tivo’s chief executive. “As we near the 1 million subscriber mark, this promotions business starts to reach critical mass.”
The research firm, Researcher Screen Digest, predicts that there will be 15 million Tivo users by 2006. The television viewing habits as well as advertising methods are going to change dramatically. I can’t wait.
