ad:tech’s Now and Next Technology Showcase was filled with a collection of small, upstart companies that are providing niche and new products catering to the drastically changing media landscape. One company, adhoc mobile, works with content publishers, brands and mobile service providers to bring marketer’s messaging to multiple mobile applications, text and games. Snapse has launched a video creation platform that provides people tools to draw from multiple online video sources in a streaming fashion to create real-time, custom videos. Marketers can create custom video vignettes which users of the service can integrate into their personally created videos. Believe me, it’s way cooler than I’m describing it.
Another very cool offering launching today, called MiNGGL, provides a browser toolbar that allows people to bring together their multiple social networking sites like MySpace and Facebook, edit them, share them and basically take the headache out of dealing with more than one social media site. It’s ad supported and therefore may not be welcomed with open arms by the MySpaces of the world since the service’s ads appear in the same browser window as the social media site’s ads do but it’s a killer app for anyone who has more than one networking site.
