By now you know that, with our overly jaded viewpoint on advertising, we don’t usually get very excited about much because we’ve seen it all before. Well, we’re gonna shove that pompous, egoistic nonsense aside for a bit and get REALLY excited about this new holographic ad for Lexus in Times Square. The holograph, at sidewalk level, shows the car zooming back and forth and allows passerby to interact with the vehicle. Apparently, according to this video, it did the trick of grabbing attention. Selling cars is an entirely different matter but for the sake of this effort, it was certainly an attention getter.
The holographic images were all produced by Imaginary Forces in Los Angeles.
