Times Square Coke Sign to Come Down

Steve Hall

Oct. 28, 2002
1 min read

Coke Sign Goes Dark in the Heart of Times Square.

“After 11 years of teasing parched New Yorkers, the animated Coca-Cola sign in Times Square is dark. Eventually it will be replaced by a more advanced-looking Coke display, the company said.”

I guess it’s all in the name of commercialism. Who can have the biggest and best sign.

I noticed something very interesting about Times Square and America in general on the eve of the new millennium. There were TV shots from all over the world. All the major cities celebrating the new millennium on an hour by hour roll. What I noticed was how beautiful all these cities all over the world looked. Except NYC.

Now I’m not NYC bashing here but most every other city in the world was not adorned with Vegas style billboards. You were actually able to appreciate the beauty of the cities themselves. I wonder what the rest of the world thought when they saw this stark contrast as well.

We are a commercialist country and with commercialism goes adverting but we have really taken it into a whole other realm. A realm that could only occur here in America.

Good or bad, it’s who we are.

Steve Hall

TRENDING AROUND THE WEB

The reason every family dinner with aging parents feels slightly performative is that both sides are pretending—the parents are pretending they don’t notice the visits getting shorter and the children are pretending they don’t feel the obligation—and the love is real but the honesty isn’t and everyone leaves the table carrying something they won’t name

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

I’m 73 and I made the mistake of telling my daughter I was lonely and she immediately started researching senior centers and activity groups and volunteer opportunities — and what I wanted to say was I don’t need a schedule, I need someone to sit with me on a Tuesday and not try to fix the fact that I’m sad

Global English Editing

I’m 73 and I eat dinner alone every night at a table set for one – and the first time I stopped apologising for it and actually enjoyed the silence, I understood something about solitude that most people spend their whole lives getting wrong

Global English Editing

Times Square Coke Sign to Come Down

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

Global English Editing

I’m 73 and I eat dinner alone every night at a table set for one – and the first time I stopped apologising for it and actually enjoyed the silence, I understood something about solitude that most people spend their whole lives getting wrong

Global English Editing