While some will recognize The Odd Couple theme music in this new RPA-created Honda Civic Hybrid commercial and others won’t, the message is crystal clear. There are clean people in this world and there are environmentally unconcious slobs. In the case of the two men in this commercial, one cares about the environment and one doesn’t.
Throughout the spot, the former picks up the latter’s trash as the go through their days, weeks and months commuting to work along the same path. It aligns very nicely with Honda’s be good to the environment message and will likely appeal to those who do actually care and properly make fun of those who don’t. All while selling a car. Nifty.
