I’ll get to the actual spot in a sec, (viewable after the jump), but I really don’t know how any cable provider can lay claim to either faster and/or lag-free performance these days. Having used everything from Dish to DirectTV to the majority of cable providers, I don’t think any of them have it right yet. At some point, there’s almost always an interruption of service.
As for the spot, it’s high-energy, looks slick and all that. But that’s the problem with most brands like Time Warner trying to own a value prop that, oh by the way, the rest of the universe is also trying to own. What else can you do but make a kick-ass spot? Using Oakley’s amazing HD RED camera, they’ve recreated a nice video game scenario, although the press release claims the two 20-something players are teens. Whatevuh. Point is, as creatives, there’s only so much you can with a generic brand positioning that doesn’t give you much to work with.
