Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland’s use of organic materials in its boots and how it’s jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland’s purchase of wind power from Western Massachusetts’ Jiminy Peak Mountain Resort wind project. We’re told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.
Old billboard materials from the campaign will be converted into tote bags and other advertising materials recycled.
It’s all to promote the company’s line of Earthkeeper’s boots which are made from recycled materials. The campaign will run locally in Boston and Providence from October 15 through mid-December incorporating TV, radio, outdoor and online.
