OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: “I love this Country,” a tame, feebly funny campaign that’ll appeal to wilting Lifetime TV lovers.
o Here’s where the Working Single falls quietly in love with her ever-present bellboy. (It actually surprised us that they went for the name “Ted” in lieu of “Wesley.” As you wiiiish!)
o And here’s where the Busy Mom relaxes in the hotel bath while her family plays bumper-car, joking all the while about how her Country helps them bond.
Not super compelling. Just left us with the conviction that if ever we find ourselves reluctantly trapped at Country Inns, we’re bringing our own tequila. But hey, kudos on remembering to mention the free wifi.
To OLSON’s credit, the spots don’t deviate in the least from our perception of the brand. Catch print ads in Parents, Parenting, Country Living, Redbook, Family Circle, Real Simple, Family Fun and USA Today. Priceline, Yahoo, Orbitz, Google and Trip Advisor will host online variants.
