For his signature sneaker the Zoom LeBron VI, “Chalk” lovingly exploits LeBron James’ habit of throwing talcum powder into the air before each game. Watch as others follow suit — with contagiously patriotic reverence — to the slightly narcotic Candyman by Cornershop.
The spot aired on Thanksgiving day and features cameos by Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and Lil’ Wayne. By Cohn & Wolfe in tandem with Wieden & Kennedy/Portland.
