Three Keys to Improving Facebook Reach and Engagement

wildfire_edgerank_unveiled.jpg

So you’ve got a Facebook page for your brand. You diligently manage the page and post content to it. You’re collecting Likes. You’re getting comments. But you feel like something’s missing. There should be more activity. More people commenting. More engagement overall. So what’s the problem?

Allow us to introduce you to Facebook EdgeRank, EdgeRank is an algorithm that scores your Facebook posts and determines how far each post travels and how many people see it. Much like mastering Google’s algorithm’s for your search marketing efforts, Facebook EdgeRank must be mastered as well.

Wildfire is out with a free whitepaper that will educate you on the ins and outs of Facebook EdgeRank and teach you how to insure your posts are seen by as many of your fans and followers as possible.

For the whitepaper, Wildfire analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:

– The 3 primary factors that determine your EdgeRank for any post
– The best-performing content types, and how to maximize their results
– The top 3 things you can do to increase fan engagement

Download the whitepaper now to find out how you can improve your Facebook efforts.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing

7 signs you’ll be successful in life, even if it doesn’t feel that way right now

7 signs you’ll be successful in life, even if it doesn’t feel that way right now

Hack Spirit

What the questions someone asks in a conversation reveal about whether they’re actually listening

What the questions someone asks in a conversation reveal about whether they’re actually listening

Global English Editing

Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Global English Editing

More than 600 new independent bookstores opened in the US in 2025 alone — a sign readers want something screens still can’t give them

More than 600 new independent bookstores opened in the US in 2025 alone — a sign readers want something screens still can’t give them

Global English Editing