Those Botox Ads Don’t Really Tell the Truth

David Lazarus, in his At Large column in Sunday’s San Francisco Chronicle, gets to the heart of the new Botox ads. The ads themselves portray Botox as a harmless way to keep your youth. But, until you read the 3,500 word legal disclaimer that David calls to our attention.

It’s not until you delve into the fine print that you learn Botox, otherwise known as botulinum toxin type A, a purified form of a deadly poison, ‘contains albumin, a derivative of human blood.’

The small-print text adds that because of ‘effective donor screening and product manufacturing processes,’ there’s only ‘an extremely remote’ chance that Botox users will be the recipients of blood-borne viral diseases.

Hmm, that’s the kind of thing potential customers might have wanted to know a bit more clearly.

Don’t you just love the honesty of those drug ads?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Why some friendships pick up right where they left off, even after years apart

Why some friendships pick up right where they left off, even after years apart

Hack Spirit

9 small things people who age gracefully refuse to apologise for

9 small things people who age gracefully refuse to apologise for

Hack Spirit

8 little signs someone has stopped competing with everyone around them

8 little signs someone has stopped competing with everyone around them

Hack Spirit

People who age with grace usually stop worrying about these 8 things

People who age with grace usually stop worrying about these 8 things

Hack Spirit

9 things people who’ve weathered real hardship almost never complain about

9 things people who’ve weathered real hardship almost never complain about

Hack Spirit

Editors who give the most useful feedback rarely start with what’s wrong

Editors who give the most useful feedback rarely start with what’s wrong

Global English Editing