It’s not as if we haven’t seen an ad that brings tears to the eyes before but this one is so basic, so human and, in all likelihood, a representation of something that happens more often then we know. While the media love to celebrate the tragedy of life, in hidden corners of the world — and right here at home under our noses — acts of kindness happen every day. This work from Thai communications brand TrueMove H captures that that very basic human spirit.
