This Personal Lubricant Ad Celebrates Same-Sex Marriage and Military Service

Steve Hall

Feb. 11, 2014
1 min read

Well this one might slap you upside the head. After this ad eases you in with its soft lighting, somber tone and soothing voiceover, you’re all relaxed and ready for some sort of innocuous, heartfelt message to be delivered.

But no. What you get is an ad for Gun Oil personal lubricant. Yup, the stuff that makes it easier to slide in and out when you, well, want to slide in and out.

It’s Gun Oil’s first-ever TV ad and it will air on Bravo and E! in seven markets on February 13 and February 14, Valentine’s Day.

Don’t get us wrong, the ad and its message are beautiful. It’s just a bit of a jolt to go so quickly from the soft celebration of love to such a hard sell.

Steve Hall

TRENDING AROUND THE WEB

I burnt out at 35, walked away from a career I’d spent a decade building, and started over — and the hardest part wasn’t the money, it was disappointing the people who loved me most

Global English Editing

Psychology says the happiest retirees aren’t the most productive — they’re the ones who stopped trying to prove their worth

Global English Editing

I spent forty years unable to nap during the day because rest felt like laziness, but I fall asleep on every flight because being strapped into a metal tube at cruising altitude is the only context where doing nothing feels structurally justified

Global English Editing

Psychology says people who gravitate toward gray and beige in their homes aren’t minimalists — they’re creating visual silence because their inner world is already overstimulating enough

Global English Editing

Psychologists say the bond between a person and the dog that sleeps in their bed isn’t comparable to human attachment. It’s actually more stable, because the dog never withdraws affection as punishment, never keeps score, and never makes closeness conditional on performance.

Global English Editing

The generation that performed stability even when they were barely holding on — boomers who kept immaculate homes, perfect lawns, and polished images while quietly falling apart — is finally putting down the mask, and this is what it looks like

Global English Editing

This Personal Lubricant Ad Celebrates Same-Sex Marriage and Military Service

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

I burnt out at 35, walked away from a career I’d spent a decade building, and started over — and the hardest part wasn’t the money, it was disappointing the people who loved me most

Global English Editing

Psychology says the happiest retirees aren’t the most productive — they’re the ones who stopped trying to prove their worth

Global English Editing

I spent forty years unable to nap during the day because rest felt like laziness, but I fall asleep on every flight because being strapped into a metal tube at cruising altitude is the only context where doing nothing feels structurally justified

Global English Editing

Psychology says people who gravitate toward gray and beige in their homes aren’t minimalists — they’re creating visual silence because their inner world is already overstimulating enough

Global English Editing

Psychologists say the bond between a person and the dog that sleeps in their bed isn’t comparable to human attachment. It’s actually more stable, because the dog never withdraws affection as punishment, never keeps score, and never makes closeness conditional on performance.

Global English Editing

The generation that performed stability even when they were barely holding on — boomers who kept immaculate homes, perfect lawns, and polished images while quietly falling apart — is finally putting down the mask, and this is what it looks like

Global English Editing