As part of its Not Normal campaign, MINI has launched MINI Art Beat, a “synthesized digital design, music and interactive social media” effort that has resulted in a MINI Countryman custom-fitted with high-resolution LEDs. MINI Art Beat gives fans a chance to stream a live animation directly onto the MINI as it takes its night cruises – so both urban passers-by and online viewers can watch.
How does it work? People can stream their own video on the MINI Art Beat car directly through Facebook app, on MINI Space, or by tweeting Vine videos hashtagged #MINIartbeat. They can then add their customized design and beat. The car will cruise down London streets, emblazoned with the video…which will be recorded by a car-mounted camera and shared back to the person who submitted the video.
We must admit, the car, which will roam the street of London August 5th through 19th, does look pretty cool; certain to catch attention as it makes it’s way through the streets at night.
