Hmm. All this just to sell a car. Well, this is advertising after all and not car salesmanship. With car salesmanship the goal is to move metal. With car advertising, well, the goal isn’t always so clear. Sure, car brands want the sales needle to move but as with most advertising, there seems to be a lot of shenanigans on the way to that sale.
Take this elaborate mcgarrybowen London-created commercial for the Honda CR-V 1.6 i-DTEC Diesel. The spot, entitled An Impossible Made Possible, is a well-crafted collection of optical illusions directed by Gorgeous’ Chris Palmer which aims to convince the viewer that, like the car, things are not always as they seem.
Both the spot and the “making of” can be viewed below.
