This Mcgarrybowen Honda CR-V Ad Will Make You Say ‘Huh?’ And ‘Cool!’ All at Once

  • 1 min read
honda_impossible_made_possible.png

Hmm. All this just to sell a car. Well, this is advertising after all and not car salesmanship. With car salesmanship the goal is to move metal. With car advertising, well, the goal isn’t always so clear. Sure, car brands want the sales needle to move but as with most advertising, there seems to be a lot of shenanigans on the way to that sale.

Take this elaborate mcgarrybowen London-created commercial for the Honda CR-V 1.6 i-DTEC Diesel. The spot, entitled An Impossible Made Possible, is a well-crafted collection of optical illusions directed by Gorgeous’ Chris Palmer which aims to convince the viewer that, like the car, things are not always as they seem.

Both the spot and the “making of” can be viewed below.

YouTube video

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

There’s a last time your child reaches for your hand in a parking lot and you never know it’s happening until years later when you’re walking next to them and your hand is just hanging there and the absence of those small fingers is the loudest thing you’ve ever felt

There’s a last time your child reaches for your hand in a parking lot and you never know it’s happening until years later when you’re walking next to them and your hand is just hanging there and the absence of those small fingers is the loudest thing you’ve ever felt

Global English Editing
The loneliest people aren’t always alone — psychology says these 8 subtle signs reveal someone has no close friends even if they seem socially active and well-liked

The loneliest people aren’t always alone — psychology says these 8 subtle signs reveal someone has no close friends even if they seem socially active and well-liked

Global English Editing
The cruelest thing anyone says to a person grieving their dog is that they can always get another one. Nobody says that to a parent who lost a child. The difference in response reveals exactly how the world ranks love — not by depth, but by species

The cruelest thing anyone says to a person grieving their dog is that they can always get another one. Nobody says that to a parent who lost a child. The difference in response reveals exactly how the world ranks love — not by depth, but by species

Global English Editing
Behavioral scientists found that people with genuinely strong mindsets don’t tell themselves to be positive – they’ve learned to observe their thoughts without identifying with them, a distinction most people never understand.

Behavioral scientists found that people with genuinely strong mindsets don’t tell themselves to be positive – they’ve learned to observe their thoughts without identifying with them, a distinction most people never understand.

Global English Editing
Psychology says people who feel more alive in a foreign country than in their own home aren’t rootless — they’re responding to the freedom of being unknown, which allows parts of their personality that have been suppressed by familiarity and expectation to finally surface

Psychology says people who feel more alive in a foreign country than in their own home aren’t rootless — they’re responding to the freedom of being unknown, which allows parts of their personality that have been suppressed by familiarity and expectation to finally surface

Global English Editing
The meanest thing you can say to a Boomer woman isn’t an insult — it’s “let me do that for you” spoken one time too many, because every offer of help is also an inventory of what she can no longer do and she’s keeping her own count and she doesn’t need yours

The meanest thing you can say to a Boomer woman isn’t an insult — it’s “let me do that for you” spoken one time too many, because every offer of help is also an inventory of what she can no longer do and she’s keeping her own count and she doesn’t need yours

Global English Editing
Load more