This is called ‘Get in the Loop.’ That Doesn’t Mean You’ll Want To

  • 1 min read
qwest-in-the-loop.jpg

For its client Qwest, Draftfcb uses the common man — and the common woman, and their common kids — to appeal to their counterparts in your living room.

The campaign is called “Get in the Loop” and is not at all extraordinary.

Picture of Steve Hall

Steve Hall

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