This Incredibly Boring McCann Germany Video is Voiced by an Englishman and Features A Photographer Who Can’t Comb His Hair

Well the headline pretty much sums up what you’ll see in this McCann Germany case study video featuring work they did for Studious Reisen, an entity that aims to highlight the hidden and lost treasures of the world. We’re sure the effort is worthy. We’re just having trouble getting excited about a campaign that aims to “awaken” a person’s “inner travel.”