Harkening and borrowing from Charles Bukowski’s works, this Dewers White Label video entitled “Live True” is, despite what a Dangerous Minds commenter dubbed akin to “mixing Bukowski with that kind of fatuous glib pseudo-anthemic indie shite is like reciting Shelley over the Spice Girls,” a beautiful piece of emotionally riveting work that will make you seriously question your direction in life.
And questioning one’s direction is always a healthy thing to do from time to time. I do it all the time. More so these days that in the past. Am I a journalist? Am I a blogger? Am I a photographer? Am I a freelance writer for hire? Am I a consultant? Am I heading in the right direction? Should I go back into the agency world? How can I compete with the likes of Advertising Age, AdWeek, Business Insider, Mashable, The Huffington Post and the 3,000 other media outlets now covering advertising?
There was a time when it was Ad Age, AdWeek and just a few other blogs, one of which was Adrants. We kind of owned the space. Not any longer. Oh yea, we toil along day in and day out but have, for the most part, been shuffled off into a corner like a washed-up, has-been celebrity who people respect but wonder whether or not it’s time to head out to pasture.
So when I view work like this & Rosas-created Dewars White Label anthem. I feel like I’m staring at the glass tower atop which I used to perch and wonder what I should be doing to get up there again.
So while some may trash this work as a pompous bastardization of Bukowski’s original works, we’re just going to curl up in a ball and re-evaluate out life for a bit. Later.
