This Beer Campaign Will Make You Feel Like A Loser

  • 1 min read
WARSTEINER_beer.jpg

Remember when beer was just this thing you drank on Saturday afternoon after you’d finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?

Well, thanks to modern marketing, beer isn’t beer anymore. It’s a lifestyle! Yes, a lifestyle. You don’t just consume beer any more. Nope, you consume the lifestyle the beer brand’s marketing team has created.

Trouble is, trying to live these epic lifestyles just makes one feel inadequate since most of us are never going to achieve the epic awesomeness we see in beer commercials, particularly this fast-paced collection of achievers who are part of a new Amsterdam Worldwide-created campaign for Warsteiner beer.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Global English Editing
8 habits of people who never seem bothered by long waits or delays

8 habits of people who never seem bothered by long waits or delays

Hack Spirit
Writing a list by hand forces you to choose what matters — typing lets you skip that step

Writing a list by hand forces you to choose what matters — typing lets you skip that step

Global English Editing
A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

Global English Editing
If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

Hack Spirit
9 phrases people use when they are apologising properly instead of performing it

9 phrases people use when they are apologising properly instead of performing it

Hack Spirit
Load more