This App Will Get Your Ass Out of Bed

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Can’t wake up in the morning? There’s an app for that. No, not your builtin, boring alarm app; an app that will play increasingly “harder” music if you don’t respond to the initial soft nudges.

Created by JWT Brazil for radio station 91 Rock, the song that finally does awaken the heavy sleeper can be shared with the user’s social followers.

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Steve Hall

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