Hmm. Elevating an automobile to the level of mankind’s varied and stellar achievements is a tall order. Granted, it’s no small feat to create a great car but to equate it to space travel and other such lofty human endeavors is, well, a bit pompous. Now don’t get us wrong. This Mullen-created campaign for the 2014 Acura MDX, “Made For Mankind,” is great work. It’s inspiring and thought-provoking.
A little bit Red Bull Stratos and a little bit Hill Holliday-created Infiniti from back in the day, the campaign — if you can get through it without smirking — is one that will endear you to the human race and give a a warm and fuzzy feeling about what we, as humans, can accomplish when we put out minds to task.
The campaign broke Friday with, of course, a Vine teaser. Outdoor, print and online will round out the campaign.
