According to recent research, it seems Kentucky has succeeded at convincing people it’s not a backwater, hillbilly state where all they do is make moonshine. Following it’s three year “Kentucky Unbridled Spirit” campaign, the state is now seen as “better place to visit” (90%), “more friendly” (81%), and “more modern” (81%)
Commenting on the study but smartly acknowledging that advertising can’t do all the work, Kentucky Tourism Commissioner Randy Fiveash said, “A brand by itself will not get more visitors to Kentucky. However, ‘Kentucky Unbridled Spirit’ is an attention-getter that makes people feel good about Kentucky, and then leads them to look more closely at our attractions. Once they see what we have to offer, we have them hooked, and they want to keep coming back”
