Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs.
Almost.
But boy are these new ads bad. While we love you Barton F. Graf 9000 it’s almost like you’re becoming a one trick pony. These new GoDaddy ads, Stick It and Related, are so much like your Little Caesars ads its like they are interchangeable.
Of the direction, GoDaddy CMO Barb Rechterman said,”These aren’t your run-of-the-mill ‘Hallmark-style,’ warm and fuzzy commercials. Our new ads are in-your-face about how hard it can be to make a go of it with your own business and how critical it is to have a reliable, easy-to-use online partner. The whole campaign is based on real stories about real people who succeed in spite of naysayers, doubters and obstacles. The stories are told with a sharp wit we think will play very well for anyone who’s ever known a small business owner.”
OK so maybe it’s funny that a woman who has just started her own business just made her first sale to a non-family member or that another woman can now run around saying “stick it” to all her naysayers but it’s like we’ve seen it all before.
We get the style of humor that’s being aimed for here. It’s just that it’s been aimed for so many times before for so many other ads for so many others brands that it’s getting tired.
Yes, GoDaddy is cleaning up its act and making reparations for years of salacious silliness. But, please, Jean Claude Van Damme doing splits in a bakery was way better than this.
