Hasn’t anyone learned anything from watching horror movies? Never, ever place one of your appendages in a hole. Alas, like everything else in life, that scenario has been co-opted by a marketer.
To promote its PS4 game, Infamous: Second Son, PlayStation placed an installation with three finger holes in Antwerp’s Central Station with copy that read, “Place finger here.” Those who kept their fingers in the holes for 5 seconds — and endured actual electric shock — were awarded a free copy of the game.
We get chills just thinking about sticking appendages in dark places. OK, well, perhaps not all appendages and not all dark places.
