When Geico first came out with its collection of ads in which people were put down for not realizing that, of course, everyone knows 15 minutes could save you 15 percent, they were funny. The retorts were witty, amusing and awkward enough to entertain.
Now they just feel contrived and stale.
Witness this latest Martin Agency-created, Whitehouse Post-produced ad featuring Pinocchio. We begin with the usual set up and then the dad in the ad who is put down by his son says, “Well, did you know Pinocchio is a bad motivational speaker?”
Cut to Pinocchio…being a bad motivational speaker. It’s 15 seconds that feels like 15 hours. And it’s not even funny.
