There’s Only One More Year to Tap the Eighties

Steve Hall

Jun. 01, 2009
1 min read

Well, there’s at least one good thing about the Geico Kash campaign; it’s given the Mysto & Pizzi version of Rockwell’s Somebody’s Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80’s has-been doesn’t like to see a re-birth of their work like this?

The spots? Well, they’re OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.

GEICO VP of Advertising Ted Ward touts the campaign saying, “The first round of Kash was designed to introduce the character and create some buzz. Now that we’ve accomplished that in spades, our new spots help round out the character and reinforce to consumers that saving money really couldn’t be easier. C’mon, in this economy, who couldn’t use an extra stack of cash?”

Does this success mean next decade all marketers will begin poaching the 90’s? Can we expect Dishwalla? Porno for Pyros? Prodigy?

See all the spots here. Car Vacuum. Diner. Mirror.

Steve Hall

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Nobody prepares you for the loneliness of being the last person alive who remembers your mother’s voice, your childhood kitchen, or the sound your father made when he laughed. You become the sole archive of a world that ended, and there’s no one left to verify that any of it happened.

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