You know that feeling in the pit of your stomach you get when a client calls and says, “Um, we have a problem?” Even after you know everything has been triple checked four times over by 20 different people? Well, Blue Waters Group President Patrick Strickler was feeling a bit of that this week when he realized a billboard his agency created for SouthBendOn read “pubic school” instead of “public schools.”
Yes, these things happen. Annual reports go out with errors in the first sentence. A nipple slip causes an uproar. A store sign touts a body part rather than a burger special. They just happen and there’s nothing we can really do about it.
Except graciously apologize which is exactly what Strickler did telling the South Bend Tribune, “I feel terrible. It’s a mistake we made and we’re guilty of it, and responsible for it. And we take full responsibility for the error. Four people looked at it, eyeballed it and didn’t see the mistake, and those people all work for me. We take responsibility for it. We simply blew it. We did not see the missing ‘L.'”
You are forgiven, Patrick.
