There are so many reasons to launch a consumer-generated media campaign. They save money and think time, encourage brand appropriation, and are pretty easy to sell to a client. (“Think of all the engagement opportunities and cost savings!”) Doritos alone has done it, like, four times (make that five!), all your friends did it, and hey, even Tide did it — with reasonably good results.
Besides laziness and balls, what’s keeping you from leaping aboard the Goodship CGM? …A platform,* by gad! Because building grids where users can input their own content and browse through others’ is hard, right?!
Waffle no longer, love. Photrade just launched a photo contest platform that enables anybody (even you!) to follow the well-trod user-generated media trail.
So what are you waiting for? Get out there and start ingratiating your unwitting client with casual photographers. Think of all the engagement opportunities — and cost savings!
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* Let’s pretend, for the purposes of this exclamation, that YouTube doesn’t exist.
