There’s a (No-Bullshit) Textbook for Making Money in Marketing. Who Knew?

  • 1 min read
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Ahh. Here’s what Profitable Marketing Communications aspired but failed to be because the authors were too busy trying to be memorable writers. Jason Burby and Shane Atchison make no such pretension.

Actionable Web Analytics reads more like a textbook than an indulgent marketing tourguide. Its lessons are practical, actionable, simply explained and well-illustrated.

Buy it. You don’t even have to read it; if it’s on your shelf, you’ll actually seem smarter. We’ll even overlook the fact that co-author Shane looks like a hipster.

Picture of Steve Hall

Steve Hall

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A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

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Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

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