According to a New York Times article, Publicis Groupe’s Fallon of New York has created a new campaign for Brawny that will air as soon as this weekend and feature a new set of Brawny hunks. The commercials portray the men as doting husbands that clean up after themselves…with Brawny towels, of course.
The campaign will be supported by a $10 million media buy, most of which will be spent on television.
