A new Orville Redenbacher campaign from Venables Bell & Partners takes the importance of popcorn to new levels. A lot of people simply can’t enjoy their entertainment unless they’ve got a giant tub of popcorn in front of them. Us, on the other hand, realize popcorn — and, sadly, pretty much every other piece of manufactured food — is just a collection of chemicals unfit for human consumption.
But we’re not here to debate the finer points of nutrition. We’re just here to highlight an interesting approach to pimping popcorn. One that plays on the above-mentioned truism that popcorn a become an integral component of the couch potato lifestyle.
hey, we all have to die of something, right? We might as well go eating popcorn and watching our favorite movie.
