When a campaign has the tagline, “Sometimes it’s all you need to wear,” some would assume the imagery accompanying the tagline would involved a degree of nudity. One would usually be right but not this time.
For a recent ambient campaign Tel-Aviv agency Mizbala did for Christina Aquilera’s new perfume in Israel, the agency placed tens of thousands of clothes hangers with perfume samples attached around Tel-Aviv.
While we’re sure someone cold have taken this down the more crass road of, say, nude models prancing around the street with vials of the pefume hung from their necks, we’re guessing the hanger approach was a lot cheaper, much easier to manage and a bit less potentially offensive to some.
Here’s a video highlighting the campaign.
