This BBR Saatchi & Saatchi Israel-created commercial for drugstore chain Super-Pharm features women dressed as lobsters, a guy who dances with the sun…and eats it along with Blue Man Group-like dancers who stand in for ocean waves. All of this activity is set to a very Charlie Chaplin-like silent film.
It’s weird for sure but it’s also a breath of fresh air. After all, how many more CVS-style price and item ads can you stand to watch? This is the third of a planned six ads for the chain.
The initial two ads:
