UPDATE: While the event described below would surely have been interesting to attend, alas, it never occurred. But bigger and better this are coming on the viral front from these folks. Forgiving their “adolescent transgressions” for a moment, the future yields two new entities. The first, is the launch of a new viral marketing firm. Asa Bailey, founder of the Viral Chart has launched a viral consultancy called ASABAILEY. The independent consultancy will service clients in the advertising, media, PR, fashion and the music industry. The second, is a “grown up” relaunch of the Viral Awards. Events will be held in London and New York this fall and next spring. Additionally, the Viral Chart will also re-launch and to incorporate a tracking mechanism whereby advertisers interested in monitoring viewership of their viral campaigns can contract with the Viral Chart to track the campaign.
ORIGINAL POST: Sure to make Leo Burnett role over in his grave, viral ad agency The Viral Chart has announced its own Cannes Ad Fesitival, the 2004 Viral Advertising Awards. The event takes place June 20-26 at Cannes Beach. I’ve been invited to go, and I would, but unless someone pays my way, I’ll be vicariously watching from the posh headquarters of Adrants.
