The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media

the-social-path-logo.jpg

David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It’s a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don’t want to gush much, but I spent most of the last half-hour reading the entries. If you’re looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand — not as an “expert,” but as a person learning alongside you.

For a sense of what I mean, read his second entry, Five Myths of Social Media. It’s a great place to get started.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things parents say that make adult children feel closer to them

8 things parents say that make adult children feel closer to them

Hack Spirit

People who secretly see you as competition usually display these 7 behaviors

People who secretly see you as competition usually display these 7 behaviors

Hack Spirit

In the original precrastination experiments, people picked up whichever bucket was closer and carried it the rest of the way — even when it meant carrying more total weight for longer — just to stop holding the choice open

In the original precrastination experiments, people picked up whichever bucket was closer and carried it the rest of the way — even when it meant carrying more total weight for longer — just to stop holding the choice open

Global English Editing

If someone is only pretending to like you, these 8 behaviors usually give them away

If someone is only pretending to like you, these 8 behaviors usually give them away

Hack Spirit

7 things people quietly outgrow once they become comfortable with who they are

7 things people quietly outgrow once they become comfortable with who they are

Hack Spirit

Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Global English Editing