If you’re going to run a UGC campaign, you’re inevitably going to get some entries that just aren’t after your best interest.
We thought this entry for Heinz was awesome, mainly because it poked fun at the whole UGC idea, and also because it reminded us of when we were kids and thought everything had “that secret ingredient” (or a “secret ingredient” pesticide) in it – from Cheetos to Mountain Dew.
KetchupFriends, which created the entry, actually put together a whole series of equally subversive oeuvres for Heinz. This one’s creepy as hell but you get the idea.
We’re wondering if the “friends” behind the ketchup are actually enlisted by the brand in some way. If so, that’s a risky positioning move that maybe wants rewarding.
We’ll keep mum about your dark side, Heinz. Don’t worry.
