OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.
While not as gut wrenching as previous efforts, the story of a little boy who aspires to be a garbageman is inspiring. Why? Because that’s what his mother does. And she has a tough time of it because of a leg injury. Which is why the boy skips school to go help his mother.
Before all of this happens, the boy is in a classroom and he, along with all the other students, are creating drawings which represent what they want to be when they grow up. Most kids want to be silly action figures. But out boy proudly seeks the waste disposal profession though his mother’s job more closely resembles that of a city civil worker rather than an actual garbage collector.
In the end, the teacher, who isn’t too enamored with most of the student’s penchant for superheroes, gives out boy top score for his goal in life. But not until after other students explain why.
