The Organ You Have in Mind Is Not the Organ You’ll Get Inside Her

beligian_organ_donor_inside_her.jpg

Like a sledgehammer, this Duval Guillaume-created ad for Belgium’s Organ Donor Foundation bluntly deflates mens’ egos and, like a reality slap upside the head, manipulates them into realizing the rigid organ they have in hand isn’t the one which will do this woman the most good.

As Adland writes, “thanks for that lesson in truth in advertising Duval Guillaume.”

And as we’d say, Cruel, cruel and more cruel!”

But we’d also say,” Simply brilliant.”

Picture of Steve Hall

Steve Hall

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