Mischa Barton, star of the WB’s FOX’s The O.C. and drool stimulant for all teenage boys, will grace a new Keds campaign set to launch this fall in national print, outdoor, online, POP, direct mail as well as personal appearances. Barton can now add Keds to her growing spokesperson list which already includes Aeropostale and Neutrogena. Barton joins the spokesmodel club with co-star Rachel Bilson who fronts for BONGO, a division of Candie’s.
