The N’s ‘South of Nowhere’ Promoted With Metrocards

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Hopefully targeting more than just homeless teens who don’t own a television, Marketing services agency Mr. Youth LLC and nighttime teen network The N have teamed up to reach teenagers on the streets of Manhattan to promote The N’s South of Nowhere. Today, Street teams, accompanied by a fleet of branded Vespas, will offer $4 Metrocards, which, as a side benefit, is a very good thing for a homeless teen, along with South of Nowhere-branded Metrocard holders to teens heading south on the subways. The street teams, outfitted with chest-mounted TVs, will be positioned outside of downtown subway stations along the N subway line, along with visiting nearby high schools and commuter train stations from 8 a.m. to 3 p.m. today and Friday, November 4th. The N’s South of Nowhere series premiere will air on Friday, November 4th at 8:30 p.m. (ET).

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Steve Hall

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