That was an easy headline to write. Why? Ask yourself. When was the last time you saw an ad for a mattress that you actually remember. Go on. Think for a minute. Right. Nada, Zip. Nothing.
Now watch these two ads from LA-based Arcana Academy for Sealy. See? The most amazing mattress you have ever seen, right?
Arcana Academy opened a year ago and was founded by former Modernista creative Shane Hutton and former Arnold creative Lee Walters.
Of the new agency, Walters says, “We started Arcana Academy because a window of opportunity had opened – the kind of window that, if it were ever to close, you would spend the rest of your life saying, ‘what would have happened had I jumped through?’ says Walters. “So we did.”
Hey, what other reason do you need to start an ad agency. Let’s just hope they can keep up the good work.
