Tig Tillinghast, writing in a MediaPost article, has come to the conclusion that media people are boring (as compared to creative types) not because they crunch numbers all day but because there are only a finite number of media outlets on which they can actually crunch.
Creative is creative. Media is asked to be creative. But media is limited by the “available creativity” of the big corporations that provide that channel for media creativity to occur. It’s conundrum.
